Sha Li's introduce ourselves successful. After listening to her series of plans, the president flew finalized: "Sounds good, give you exercise the power to do it."
The result that all the people popping, Sha Li gives the impression has always been very restrained, so that she was working in the company for more than three years, no one knew she was a dual master's degree. She was always forward light beige or white shirt or sweater, where are like the eraser too short if no trace.
Like a pebble, sparking ripples everywhere to chestnut, sand cast magical eyes, half puzzled, half mocking. Noon to take the elevator to the 8th floor restaurant sand chestnut encounter the boss Lally. Lally very good grace to jump in the decline in the performance of the company, with the addition of a building a foreign cosmetics company. At this time, she is also a For spectators tone: "Sha Li, ah, two days ago I heard that your company elected CEO is quite unexpected actually you the CEO than ordinary employees even harder and harder to do that time crying nose, blame my old colleagues did not warn you. "
Fortunately, the elevator doors open in a timely manner, and in that moment, Sha Li politely told Lally punched a farewell greeting, leave quickly, and then a long sigh of relief.
Chewing chicken legs, Sha Li but not to eat what taste, the next step to implement the plan when the head is full of how to better and more efficient to reform it.
Four
First, sand chestnut major changes in the style of traditional advertising. T Japanese products has always been assertive, and simple packaging. In the first meeting, she proposed to get the Japanese T's products to the international style now must be to get rid of. Was raised to the T originally want to do the Volkswagen brand, do not want to catch up with the high-end products?
She nodded and said: "Yes, we are to do the Volkswagen brand, Volkswagen brand does not mean inferior goods, it does not mean that there is no international market, it does not mean the packaging is not fine."
The asked questions speechless, seemed to feel the calm exterior of this woman, who inadvertently distributed courage.
Determine the direction of publicity, Sha Li in a variety of media to advertise articles the T company T brand impressively in conjunction with SK-Ⅱ, Estee Lauder and other international brands appear unique, creative, people can create a look very strong impression.
Start some reaction, direct the Department over telephone traffic rose sharply, consultation, ordered, asked where sold.
T Japanese products followed a once very popular in the U.S. direct marketing methods are generally directly by the sales lady contact with the buyer, and then complete the sales process. Battle after the avalanche of advertising, direct marketing the phone will soon be ringing off the hook, and some even jokingly proposed to Sha Li Miss a raise to direct the Department of the daily working hours, they almost did not stop mouth. Sha Li smiled, a 10 percent pay increase, to direct the Department of ladies really result everyone is done in full swing.
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